Airtel, Vodafone, Idea and Aircel, all the big shot telecoms have announced “No National Roaming” in India. The Telecommunication War which has been the talk of the entire nation since the times Reliance Jio captured the market has gone to another level from where all we see is ‘Consumer getting benefited’.
Taking up a new dimension to edge their agendas, the telecoms are leaving no stone un-turned to poach the consumers. But, the customer is even smarter, with the number portability facility available, switching to a different network with the same number is no more a hassle.
About the Good News of “No National Roaming“
With Reliance Jio poaching all the consumers with their unbelievable plans of Free Voice Calls for Life, data packs etc., the rival companies had to bring forth the newer and better plans which are cost effective in nature with the beginning of fiscal year post-April 1, 2017.
The following salient developments have taken place in other networks:
- Abolishing incoming charges while roaming introduced by Airtel, Vodafone, Idea and Aircel
- Airtel not to charge any premium on outgoing calls while roaming
- Others joined the league to declare similar plans
- No national roaming now, means free calls at home rates
- Lower phone bills and rentals every month
- Consumers to now talk freely and pay home rates
- Price of voice and data rates to further fall in case of Vodafone and Idea
- India to become a single telecom geography and not separate circles
- National roaming sounded absurd with voice calling apps like Whatsapp, Skype etc.
What Statistics have to Say?
When words fail, then numbers as facts speak. Going through a tough financial crunch, telecoms have to devise ways and keep on improvising their plans to woo and retain their customers for a long time. Themselves going through losses at present, here’s what statistics have to say regarding the entire scenario.
- Declining figures in voice average revenue per user (ARPUs)
- Roaming charges generate about 3 to 4.5% of the entire income for telecoms
- Sheer loss of this much percentage with abolished roaming charges
- Recovery might be possible due to increased call volumes
- India as of now has 22 separate circles where roaming was prevalent
- Circles have been merged to produce one geography
Customer is the King
The biggest beneficiaries at the receiving end of all the plans is the ‘Consumer.’ Boosting up voice call volumes and reduction in sudden bill shocks, now forget those mini-heart attacks which one used to go through after glancing at the phone bill due to just one day trip you made to a nearby station which was out of your circle’s network incurring huge roaming charges on your regular calls.
Unintentionally, the old by-gone story of “Cat” being benefited in the fight between “Monkeys”, All we see is that “Customer here is the real King.” We ain’t that selfish but do not mind this “Tug of War” either !!!!