The Delhi High Court has ordered the ban on the advertisements of Baba Ramdev’s Patanjali Ayurved Ltd products mainly the soap and the chawanprash. The Delhi High Court has taken this major step of putting a stop on telecasting of commercial ads of Patanjali soap and chawanprash.
This interim order was collectively given by a bench of Justice C Hari Shankar and the acting Chief Justice Gita Mittal who put a ban on the Ayurvedic product range, ‘Patanjali’ from telecasting their advertisements.
Why Baba Ramdev’s Patanjali soap & Chawanprash advertisements banned
The reason why Baba Ramdev’s Patanjali soap and Chawanprash advertisements went off air is due to the rival brand, Dabur who complained of the commercials of the later for disparaging its product. Dabur India had filed a plea in the Delhi High Court stating that Baba Ramdev owned Patanjali ayurvedic FMCG brand has used products with similar packaging resembling of Dabur’s in their advertisements for comparison. The plea further says that thought Patanjali had blurred the trademark on the packaging shown on its competitor manufacturer in the TV commercial, but that can hamper their consumer base who are illiterate or and semi-literate.
Dabur India alleged Patanjali of infringement of Trademark Act
Initially, on the basis of plea submitted by Dabur, Patanjali was served a notice by the bench in this regard. Not only this, Dabur India has slapped Baba Ramdev’s Patanjali with the charges of giving them the allowance (damage) of Rs 2.01 crore.
On September 1, Dabur moved to the larger bench against Patanjali Ayurvedic FMCG brand owned by Baba Ramdev for restraining it from airing the Patanjali soap and chawanprash commercials. Dabur has alleged Patanjali of tarnishing their brand image of chawanprash by showcasing the similar packaging and trademark in their advertisements which are the infringement of the Trademarks Act 1999 and that is why sought Delhi High Court to intervene, protect and prevent it from getting violated by Baba Ramdev’s Patanjali Ayurvedic brand.
Let’s wish that the tiff between the two big giants of the ayurvedic manufacturing in India, Baba Ramdev’s Patanjali and Dabur India settles down on mutual understanding soon.