Bajaj Pulsar has been arguably the most beloved motorcycle in the Indian country in the budget performance segment and today the company has given it a new update called the Bajaj Pulsar Black Pack Edition. The company might be looking to distance the Pulsar brand name from bigger capacity motorcycles (Pulsar 400 was renamed Dominar) but there is no denying the fact that it was indeed the same name plate that brought Bajaj on the map in the country in the first place.
Bajaj Pulsar: The Success of the Hero Honda CBZ and the need of competitor
Before the Bajaj Pulsar there was time when the Bajaj name was synonymous only with scooter market but things changed in the early 2000s. Up until 1999 all the bike manufacturers were focusing on small capacity bikes that got a person from point A to point B but with the launch of the Hero Honda CBZ, Bajaj understood that there was a market for bigger capacity motorcycles like the Bajaj Pulsar. In 2001 Bajaj Pulsar 150cc and 180cc were launched which had no fairing at all and came with a round headlight design.
What they did offer however, was performance in a daily commuter that too at a budget. Soon, more manufacturers realised the potential and bikes like the Hero Honda Karizma made into the Indian market. Bajaj continuously slaughtered the competition in each segment since it had the bigger Bajaj Pulsar 200cc and 220cc by 2007. The Pulsar brand name also made it to the smaller 135cc bike that Bajaj positioned as an entry level commuter with fun specifications.
Bajaj Pulsar: The legacy continues to this day with the black pack edition
The Bajaj Pulsar is the core of the company’s motorcycle business in India with all the people looking for their daily commuter and weekend fun in a single bike. From Hamara Bajaj (Chetak Scooters) to the ‘Fastest Indian’ (Bajaj Pulsar 220 F the then fastest bike in India) the company has come a long way.
Earlier this week the company gave another upgrade to the Bajaj Pulsar line up in form of Black Pack Edition which essentially brings the entire line up in new all black variants with white alloy wheels.