Bajaj and Triumph have joined hands to rival the Indian cruiser manufacturer Royal Enfield. The Interceptor and Continental GT 650cc bikes really need to work in the Indian market for the company to strive. The company whose success is solely because of the monopoly it has in the 300-550cc segment in the Indian market will likely see competition from four major manufacturers from this year on. One of the motorcycles that will compete with the Royal Enfield motorcycles is the Bajaj and Triumph’s 500cc single-cylinder cruiser.
Why Triumph and Bajaj Auto’s partnership is a definite doom to Royal Enfield?
The technology of Triumph
The British manufacturer is the most exciting motorcycle brand in the world and is has managed to stay ahead in terms of first in class technology. Their partnership with Bajaj Auto ensures that two companies will come together to bring the best in class features to the jointly developed motorcycle.
Bajaj will manufacture the motorcycle locally
Since the Triumph-Bajaj motorcycle will be manufactured at Bajaj’s facility in Chakan, Pune it is bound to get a very affordable price tag. This will help the motorcycle to compete in the 3-5 lakh Rupee price bracket much like what TVS-BMW are doing.
Bajaj’s Sale and Services network
Bajaj is the king of the 100-300cc segment in India and successfully penetrated even into rural areas. While the Bajaj and Triumph’s jointly developed motorcycle will be aimed at the urban population, Bajaj’s presence throughout the country ensures that you may get your bike serviced anywhere in India.
Along with the jointly developed 500cc single cylinder cruiser more motorcycles ranging anywhere from 250cc-700cc segment will make a debut with the Triumph and Bajaj partnership over the years. Right now the segment solely belongs to Royal Enfield with 76% of market share while Bajaj-KTM comes second at 21%. KTM bikes are targeted at the enthusiast customer and that leaves Royal Enfield the sole cruiser manufacturer in the segment. However, a big shuffle is anticipated as Honda, Norton, Jawa, Bajaj-Husqwerna, and Bajaj-Triumph are coming to the spoil the party. The first motorcycle by Bajaj and Triumph will come in 2020 at an anticipated price tag of 3.5 lakhs.
Source: Economic Times
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