Elante Reaches Out to Poor, Donates 5,000 Clothes Among Slum Dwellers

Chandigarh, February 10, 2017:

In a warm-hearted gesture, Elante mall, the region’s favourite destination for shopping, food and fun, today kicked off its “Helping Hand, Human Touch” drive by distributing more than 5,000 warm clothes among poor families in association with the NGO “Serve Humanity, Serve God”.

This winter, Elante Mall took an inspiring initiative to encourage its patrons to donate warm clothes for the poor by placing boxes at strategic locations in the mall for collecting these clothes. The initiative struck an immediate chord with the visitors, who contributed to the noble cause by giving away more than 5,000 clothes.

While the Elante staff, along with volunteers of the NGO, visited four slum areas across the Tricity Masaul, Majri Jattan, Nayagaon & Colony Number 4 to give away the clothes, the mall also reached out to the underprivileged by hosting a lavish lunch for about 50 slum dwellers and taking them around the mall to make them feel special. They had a time of their lives as the mall staff engaged them with various exciting games at Fun City and lunch at KFC on the third floor of the mall. Mr Anil Malhotra, Chief Operating Officer, Elante, distributed warm clothes among these special guests.

Speaking about the initiative, Mr Anil Malhotra said, “This is a small gesture intended to make people from the deprived sections feel wanted. We, at Elante, strive to contribute meaningfully to the society by shaping a better tomorrow for the less fortunate.  We thank our patrons for making this effort really worth it.”

Discharging its obligations towards the society, Elante has been at the forefront of various social welfare initiatives. Health being one of its key focus areas, Elante has donated incubators (baby warmers), medicines and blankets to patients at Government Multi-Speciality Hospital, Sector 16, Chandigarh and the PGI.  Even earlier, it had donated blankets among the underprivileged to shield them from the biting cold.

About the Elante Mall & Complex

Spread across 20 acres, Elante Mall complex is located in ‘The City Beautiful’, Chandigarh. It consists of three distinct facilities which include the Elante Mall, Elante Office Complex & Hyatt Regency with a central courtyard enhancing their appeal.   Elante, with its retail space of over 1.1 million Sq. Ft, is the largest mall in Chandigarh.  The retail space houses over 230 premium national and international brands which includes hypermarket, department stores, fashion and designer brands, multiplex, toy store, Sports Bar, Bowling Alley, Entertainment Zone and a host of Food & Beverage Options, many of which have been introduced for the first time in the region.


Ajay Deep

Ajay Deep is a young enthusiast who Loves Chandigarh and is always eager to make this beautiful city even more beautiful. A Mechanical Engineer By Chance and Working in an IT MNC by Choice. A Writer, Photographer and a Budding Entrepreneur. A Designer, Developer and Digital Marketing Expert. In brief : A Jack of All Trades and Master of Few :) You may reach Ajay Deep at ajay@chandigarhmetro.com
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