Graphics is a profession that is highly skilled but there’s a lot more to it than you may think. Whether it’s screen printing, art design, poster and sticker making, or digital content creation, graphics is a huge industry.
The evolution of graphics has been absolutely huge, and it should come as no surprise that it’s easier than ever to start an online graphics business. In this article, we’ll be sharing some tips that’ll help you launch an amazing online graphics business from the comfort of your own home or studio.
1. Find Your Niche
When starting any business, it’s important that you find your niche and focus on that. The graphics industry is vast, so you’ll need to figure out what kind of graphics you want to create and sell. Do some research on the different types of graphics businesses out there and see what interests you the most. Once you’ve found your niche, start planning what products you will market and the services you will offer.
The best thing you can do is develop your skill set and have the ability to deliver a variety of services and products so that you can better serve any potential customer or client. Most major online graphic design agencies will be able to deliver a variety of products, ranging from clothing to enamel badges, meaning that if you want to compete you’ll need to be able to offer as much if not more than they do.
2. Create a Portfolio
As a graphic artist, one of the most important things you can do is create a strong portfolio. This will be key in helping you attract clients and customers. Make sure to showcase the best work in your portfolio and include a variety of styles and inspirations. You can create an online portfolio or print copies to hand out in person.
This will mean that you’ll need some previous experience, but that doesn’t mean that it needs to be professional experience. If you’re just a hobbyist who’s only done things as favors for friends and family, that’s absolutely fine. What you will need to do is make sure that you can justify each design and be able to present the different aspects in ways that’ll catch the eye.
3. Develop a Marketing Plan
No matter how great your products are, if no one knows about them, they won’t sell. That’s why it’s important to develop a solid marketing plan before launching your business. Figure out where your target market hangs out online and offline and focus your marketing efforts there. You can use social media, traditional advertising, or even word-of-mouth to get the word out about your business.
If you want to spend the money to help you get to where you want to be faster, you could choose to work with a marketing agency. There are so many amazing marketing agencies out there but you’ll want to work with some that have overlapping interests and experience. Agencies such as Ogilvy and Pentagram are digital marketing agencies that specialize in brand development.
Just make sure you’re putting in the time and effort to get noticed by potential customers. Doing a 12-month calendar is one of the most effective tools in your marketing toolkit, noting down all the key events throughout the year and giving yourself ideas for content that can help you create social media posts that are relevant and will help you get noticed online.
4. Invest in Quality Materials
If you’re going to be selling physical products, it’s important that you invest in high-quality materials. This includes everything from the paper and ink you use for your prints to the packaging you use to ship them. First impressions matter, so make sure your products are well-made and look professional. Your customers will appreciate it and be more likely to come back for future purchases.
If you are just starting out, you want to try and build a reputation for using good products that help produce items that everybody will be happy with. You may need to spend a bit more, which can be hard for someone right at the start of their business journey, but customers and clients will appreciate this and be likely to spend more than usual for a great product that’ll last.
5. Stay Organized And Efficient
When running any business, it’s important to stay organized and efficient. This is especially true when working from home where there can be a lot of distractions. Set up a dedicated workspace and establish set hours for yourself. This will help you stay focused on your work and get more done in less time.
You’ll want to invest in some quality software or tools that will help you streamline your workflows, such as design templates or an online scheduling system. As well as that, you’ll want to create processes that’ll make your life easier – this is your IP, and it could be worth a lot of money in the future.
If you work exclusively digitally with no physical storefront, you should spend some time and assess which website provider is the best for you. Wix Editor X is by far the most powerful and interactive, but Shopify makes e-commerce a lot easier so this is something you’ll need to think about.
So, you’ve read our tips and we hope you feel better about getting started as a digital graphics business owner. Do you feel ready to get started and make those first steps towards being a successful business owner? Make sure to do your research and learn as much as you can before making any major decisions. Good luck!