In a one of its kind business event held at Chandigarh, women entrepreneurs were trained and inspired to run their business successfully by making use of free social media platforms – Facebook, Instagram and Whatsapp. The event named “Boost Your Business” was organised by SheThePeople.Tv in direct collaboration with Facebook.
Ritesh Mehta, Head of Economic Growth Initiatives for Facebook India gave an awesome presentation about how to use Facebook for business and how the platform can be used to reach out to its wide audience. Ritesh told that India is the second largest country in terms of number of people on Facebook with over 148 million active users. The interesting fact is that 95% of this massive Indian Facebook users number use Facebook on their mobile. He added that India has over 2 Million business pages on Facebook as of October 2015 and this number is growing tremendously.
A presentation was also given on using Instagram for business as it is the fastest growing social network with over 500 Million people as its active users. Instagram and Whatsapp are both products of the Facebook group. Mr. Ritesh emphasized on making the best of these platforms as these are the best marketing tools available free of cost and can actually help your business grow many folds.
Shaili Chopra, Founder of SheThePeople.TV along with her women entrepreneur panel inspired Chandigarh audience with inspiring talks and success stories of women who are successful entrepreneurs and are managing their business as well as their family life in an awesome way. According to Shaili, women entrepreneurs play an important role in the growth of Indian economy and they should be given a platform to rise and shine.
Over 200 people from different industry verticals attended the event and learned about strategies, tips and best practices in regard to social media marketing. Ritesh’s Facebook stats and Shaili’s inspiring talks made a huge impact on the audience with so many people asking questions at the end of the program. Boost Your Business Chandigarh will surely prove to be a life changing curve in the lives of women entrepreneurs of the region.
Boost Your Business, Chandigarh was held on 26th of July at JW Marriott, Sector 35.
Chandigarh Metro was a digital media partner for the event.