Harley-Davidson has opened its first Concept Store in India. The gradually increasing number of dealerships across the length and breadth of the country authenticates Harley-Davidson’s hard work to add more aficionados into the fold of leisure motorcycling. Harley-Davidson has been continuously working towards bringing the brand closer especilly to the prospective customers. Harley Davidson is targetting Tier II and Tier III cities and it tapping consumers looking for premium motorcycles.
First concept store by Harley Davidson in India
Harley-Davidson India’s first concept store in the country that has been named as the ‘Warrior Harley-Davidson’ was inaugurated recently in Kolhapur. The aim behind constructing The Harley Davidson concept store, which is situated in Kolhapur, is to strengthen Harley Davidson’s goal to spread out its sales and service network in every nook and cranny of the country. This one-of-its-kind store in the country for riders will assist Harley Davidson to take a quantum leap in accomplishing its ambition to strengthen its presence in the country. It will also foster rider’s passion for motorcycles residing in and around the city.
Idea behind Harly Davidson Concept Store
The idea of ‘Warrior Harley-Davidson’ concept store sprouted from an inspiration to plan a small store that can accommodate all Harley-Davidson Customer Experience concepts in small forms. This ‘Warrior Harley-Davidson’ concept store format is an inventive platform for Harley Davidson to reach out to its existing customer base, especially in Tier III cities. One of the major reasons behind opening the Harley-Davidson concept store was to offer a platform to Harley Davidson owners at places where the company doesn’t have a retail presence. Designing of the concept store has been done to progress accessibility for sales and service requirements of Harley-Davidson customers. The Harley-Davidson concept store will ensure that the Harley Davidson consumers residing in the city as well as in the outskirts get an opportunity to be part of H.O.G. events.
According to reports, the company spokesperson stated that the launch of ‘Warrior Harley-Davidson,’ which is Harley-Davidson’s first concept store in India, reinforces company’s focus that has always been on increasing the culture of leisure motorcycling in the country. The company is expecting to escalate to another level of growth from Tier II and III cities. Expanding the reach in these markets is a significant element of Harley Davidson’s strategy. The Warrior Harley-Davidson concept store will fortify company’s aim to take the brand closer to enthusiasts besides offering them an opportunity to experience the lifestyle.
Why Kolhapur
With approximately 100 Harley riders residing in and around Kolhapur, it was one of the cities with a huge potential. Increasing Harley Davidson retail presence to Kolhapur was an expected step from Harley Davidson. In addition to a service set-up, the first ever Harley-Davidson’s concept store in Kolhapur in India which Spread over an area of 3000 sq. ft, houses PA & GM display, a bike display and an exclusive customer lounge. Harley Davidson enthusiasts will be able to choose Harley-Davidson bike parts, accessories, motor clothes and other merchandise from a wide range of products to customize their motorcycles and themselves.
Source: News18
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