The sales numbers from November, 2017 are in and have left everyone surprised. Honda Cars India report that their compact cross over WR-V has outsold their most popular car Honda City sedan which was believed to be the most selling car for the company since its launch. The November sales from Ford India were pretty surprising too as Ford saw a huge growth in the Indian market courtesy the launch of new Ford Ecosport. After small budget friendly hatchbacks, the compact SUV segment is the most popular in India and that can be seen in the Honda Cars India sales as well.
Honda Cars India Sales: WR-V outsells the Honda City
The Indian market saw a huge growth in the sales of compact SUVs and compact crossovers after the launch of cars like the Ford Ecosport and Renault Duster that carmakers like Honda Cars India were forced to focus on the segment as well. The launch of the compact cross over WR-V which is essentially the beefed up Jazz did the trick for Honda Cars India as well and the cash registers started ringing in. The customers who had got the crossovers tag in a new car with just the addition of wall cladding to the existing hatchbacks were happy to see a company like Honda to actually go to an extent to change the look and overall dimensions of the WR-V crossover car in India. Honda Cars India report that they sold 3,521 units of the WR-V and only 3,315 units of the City sedan. This is a testament to the fact that the Indian customers like compact SUV and crossovers like the Maruti Suzuki Vitara Brezza and Ford Ecosport.
Price of Honda Cars India: WR-V and The City Sedan
The WR-V sits below the City Sedan in the Honda Cars India line up and costs between 7.5-10 Lakh Rupees. This gives it a strong head start against the cars like Ford Ecosport, Volkswagen Polo Cross, Toyota Liva Cross which are the main competition in the Indian market. The City Sedan on the other hand comes at 8.5-13.8 lakhs which is significantly higher than the competition like Maruti Suzuki Ciaz and the Skoda Rapid. The premium price of the City by Honda Cars India puts it on the back foot and forces the customers to look elsewhere.