For you to use social media as a marketing platform, you, first of all, need to grow your social media audience. However, building an audience designed to suit your business is not as easy as it sounds. You will be in constant competition with other brands for your audience attention. But not to worry as there is a way to go around this and emerge victorious in social media marketing with a large active follower base.
Approaches in social media growth
- The first thing that you need to do is to grow the number of your active followers. This is easy to get, but the catch here is “active followers.” This means that you do not just get yourself many followers, but those are likely to turn into potential buyers.
- Additionally, you need to have social media reach. How often are you able to reach your active followers and how well do you relay your message? You have to craft your messages in short precise and eye-catching manner to put your brand ahead of the others. Additionally, you have to remain relevant, post as many times as possible but with a new message each time, you don’t want your followers to get bored reading the same old message day in day out.
- Finally, you need to track your followers down. If a follower asks a question about your products or services, reply as soon as possible with as many details as necessary. Also, follow up to persuade them to buy what you are selling; they might be your next customer.
Social media growth strategies
Here we will look at some Social Media Growth Strategies that work well no matter the social media platform, the audience, or the products you are selling. They help you create an active social media presence where you market your brand.
- You have to learn the art of listening to your audience. Social media, as the name dictates, is about being social with your followers, so communicate with them. You need to ensure that you respond to all the questions that they ask, react to comments, and keep them posted on any new developments in your business.
- You also need to check on your progress through services like hashtags and even by basically looking at the sales resulting from social media engagements.
- Don’t forget to keep a keen eye on your competitors. Look at what those who are doing better than you are concentrating on and borrow some ideas from them. Mix up ideas from different competitors to come up with a superior social media marketing campaign that will beat them all.
- Provide high-quality content that equals the quality of the products you are selling. Do not advertise one thing and sell a completely different low-quality product. By doing this, you will lose clients faster than you gained them.
Social media presence will help your business grow tremendously. However, for this to happen, you need religiously follow the social media growth strategies as explained above. If you do this the right way, you may not need any other form of advertising your business, but again it depends on the type of your business.