McLaren cars may soon make their way to India. According to report, it is being speculated that McLaren cars could get its first McLaren dealership in India. It is also reported that the British sportscar manufacturer is looking to expand its presence across the world.
The company has plans to enter India soon which already has other popular sportscar models such as Ferrari, Aston Martin, Lamborghini, Maserati and Porsche.
Internationally, McLaren’s range comprises sports cars such as the 540C. The 570 range of McLaren Coupé, Spider and GT, the McLaren 650S Spider and Coupe, the McLaren 675LT range and its most recent addition, the McLaren 720S.
McLaren may soon launch its sportscars in India
Though initially, McLaren is banking on the entry-level 540C for the India launch, it has been reported that McLaren will offer its full range of sportscars after the launch.
McLaren entry-level sportscar the McLaren 540C is expected to be launched at an inaugural price of Rs 2 crore (ex-showroom), to get the sales numbers. At launch in India, the carmaker is aiming to sale close to a dozen cars per year with a sales target of 10 cars per year. Though the target of 10 cars per year is a traditional sales target that hardly makes a visible difference to McLaren’s stated global sales target. Currently, McLaren’s global sales target is selling up to 5,000 cars annually by 2022. With a target of selling 10 cars annually in India McLaren plans to boost its brand value in the country. Last year, McLaren sold close to 3,300 units, globally which is nearly double the sales figures in 2015 that was 1,654 cars.
In India the supercar segment is growing and is believed to grow at a rapid pace. This segment comprises cars priced upwards of Rs 2.5 crore and it is likely that the figures may cross three-digit figures by end of next year. Currently, Lamborghini is the segment leader that sells about 30 units annually. This figure is out of the 70-odd cars that were sold in the segment in 2016.
McLaren owners in India and its presence in the globe
Fascinatingly, there is no dearth of sportscars lovers in India. The indication is, that the number of sportscars is growing gradually in the country. It is evident that prospect consumers in India have inclination towards McLaren, as two McLaren 720S sportscars have already been spotted plying in the country that is reported to have been registered abroad.
Currently, McLaren has 79 sales and service outlets across the globe including Asia, Middle East, Europe, Africa, Latin America and North America. Entering the Indian market is part of McLaren’s effort to set up dealerships in newer markets to expand its reach. The company’s expansion plans also include Brazil and Russia.
Source: Auto Car India
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