Netflix is collaborating with WhatsApp in India to give recommendations to the subscribers and enhance the overall experience. The company is trying to use the huge customer base of WhatsApp to give personalised recommendations to the users. Netflix has had a pretty successful stint in India with an array of International movies and shows along with original content exclusively for the Indian audiences. The WhatsApp India collaborator competes with Amazon Prime, Hotstar and the newly launched HOOQ.
Why Netflix Teamed Up With Whatsapp India?
Netflix has been competing with some pretty serious contenders in the Indian market. The WhatsApp India partner has been trying to eat into the customer base of apps like Amazon Prime Video and Hooq which come for very nominal prices. Netflix although has been leading internationally and the huge catalogue it has comes in handy when beating the competition. It has also partnered up with film makers and actors for specific content for Indian audiences much like what has done with the Prime Video service.
Given the huge catalogue it has, it has teamed up with WhatsApp to send personalised messages to the users recommending content based on their watch-list. The report surfaced for the very first time when some users got a permission notification whether Netflix can contact them via WhatsApp and recently some users have posted screenshots of the messages. Companies like Oyo Rooms and Book My Show have already been communicating with their users via WhatsApp.
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Netflix is trying to make up for the hefty subscription price by better communication on WhatsApp
Netflix unlike the competition is charging quite some pretty some serious money in India. The one month subscription costs somewhere between 500-800 Rupees while the Amazon Prime Service is available for 999 Rupees per year. The newly launched HOOQ video service too comes for 89 Rupees a month.
To make up for the price, Netflix is focusing on better communication with the customers by offering them personalised content on WhatsApp India. in all honesty though, Netflix does have the largest catalogue which can be accessed via the app or web browser. Some streaming devices like Amazon TV Fire Stick and Apple TV can help you stream Netflix content on your non-smart TV screen.