Tata Nano that once resonated with the word ‘Lakhtakia’ in India has gone through major ups and downs since its launch in the market and from what the reports suggest Tata might be looking to pull the plug on Nano. Once the cheapest car in the country, the Tata Nano is not available at most dealerships across the country and the word is the Cab space the only place where the demand seems strong for now.
Why The end came too soon for Tata Nano?
The Tata Nano was once the dream of Ratan Tata as he wanted the two-wheeler buyer in India to consider a car for their family. Tata’s ambitious car Nano was launched at a starting price of 1 lakh Indian Rupees and created a storm in the car segment in the country. The storm did not last long though as inflation and other factors forced Tata to increase the price of the Nano and by 2017 the car started at a price of 2.26 Lakhs ex-showroom Delhi.
The astonishing part was that it was just 20,000 rupees cheaper than the most selling car in India the Maruti Suzuki Alto. The Alto was a much better package and offered more car-like experience along with better performance. On the other hand, the Tata Nano was too compact a car with an engine which seemed to have been carried from an auto rickshaw. The dimensions were too small and the features were practically absent.
Will we ever see the Tata Nano again?
Well yes and no. No because Tata is facing quite some hurdles to keep the Tata Nano’s price in check and with much better features available in similarly priced cars the Tata Nano makes absolutely zero sense. However, Tata in association with a Coimbatore based company plans to sell the electric version of the Nano to India based cab company OLA under the name Jayem Neo.
There have also been reports of Tata launching the Tata Nano on its own with an in house built electric motor. If that happens the Nano will be the cheapest electric vehicle in the country.
Source: Business Standard