Xiaomi Redmi Note 4 Helps The Company Surpass Samsung in Terms of India Sales – Report

Xiaomi Redmi Note 4 helps the company to acquire a market share of 25% in India

Xiaomi Redmi Note 4 has been the bestselling smartphone in the Indian market and with the kind of features it brings along it truly deserves to be. The Note series has been immensely popular among the budget Indian smartphone buyer ever since the Note 3. Xiaomi has been doing really well when it comes to budget smartphones including the Redmi 4, Redmi 4a and the Note 4. These smart phones have managed to help the company reach a milestone of 8.2 million units in Q4 of 2017 which.  It has manages to surpass the total number of sales by Samsung by a huge margin and the biggest sale driver for the company has been none other than the Xiaomi Redmi Note 4.

Redmi Note 4 Helps Xiaomi Get A Market Share Of 25% in India

Xiaomi Redmi Note 4 comes with a starting price of 10,000 Rupees in India and offers the features that other established companies like Samsung provide in a budget of 13-14 thousand Indian Rupees. Although it is not much of a price difference overall, it is a make it or break it deal for the budget smartphone buyers in India. Xiaomi claims it had sold over 5 million units of the Redmi Note 4 in six months of its launch and we are not surprised at all.

The strategy of Xiaomi Redmi Note 4 can be seen in other smartphones by the company as well. The Redmi 4 too has been selling like hot cakes and it comes at an even lower price tag than that of the Note 4 with most of the features of the latter intact. The Redmi 4A which is the cheapest smartphone the company launched recently is the choice of most people as their first smart phone and comes at a feeble budget of 5,999 Rupees.

Xiaomi Is All Set To Launch The Successor of Redmi Note 4

Xiaomi Redmi Note 4 might have been the most important phone for the company in 2017 and the company is taking the Note series pretty seriously. The Redmi Note 5 is rumoured to launch sometime pretty soon and it will reportedly come with better specs at the same price tag as its predecessor.

With 8.2 million sales in the last quarter of 2017, Xiaomi retains a market share of 25% in India which is higher than Samsung’s 23%. Samsung has not been able to do well in the budget segment because of phones like Redmi Note 4 and managed to sell only 7.3 million phones overall.

Comments

Ishpreet Singh

A sound engineer, blogger, tech geek and a critic are the few words that describe Ishpreet Singh. He is an avid reader, an audiophile, and a huge David Fincher fan - basically all things art. He believes that the true strength of the written word lies not in the one who writes but in the one who reads and is able to comprehend. You can reach Ishpreet at hello@chandigarhmetro.com