Extremely good news for the shopaholics out there, ZARA is launching an online retail store for its Indian customers on October 4. The global fashion giant explains the move as its new online/offline policy. The company will sell the products through its official website as well as the ZARA application available on your smartphones. The brand will supposedly sell all the products available at its offline stores throughout the country at the same price.
Details of the ZARA online store:
The ZARA online store will be available at ZARA.com/in. It already used to feature clothes and apparels but now adds the possibility to purchase the products online. The customers can opt for the products to be delivered at their doorstep or can pick it up from the store itself. The order will take 5-8 days to reach your home or can be available at the store in 3-5 days. A delivery charge of 290 INR will be applicable on all purchases below 4000INR at the ZARA Online Store. All orders above that will be delivered free to the shoppers. Deliveries will only be made in cities of Ahmedabad, Bengaluru, Kolkata, Chennai, Delhi, Hyderabad and Mumbai. A warehouse in Haryana with fifty employees is said to have been set up for the process. The payment options available at the online ZARA Online Store will include PayPal and all major credit cards like Master Card, Visa and American Express. ZARA has partnered with courier services like Gati, Blue Dart and Delhivery to ship the products to the customers at their doorstep.
History of the Spanish brand ZARA:
The Spanish company which is based in Galicia was founded in 1975 by Amancio Ortega and Rosalía Mera. The brand was first called Zorba after the classic film Zorba The Greek. He later found out that there was a bar with the same name nearby and rearranged the already moulded letters for the name Zorba to ZARA. Initially, Ortega made look-alike products of higher brands before designing its own set of clothes. Soon he opened stores in various other locations in Spain and changed the manufacturing and distribution process so he could make instant changes according to the changing trends.
Source: Economic Times
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