Do you have a brand new Instagram account and want to get a lot of followers in a short amount of time? Have you reached a plateau in your follower count and are not sure how to get the numbers climbing again?
At this current point in time, one of the most popular social media platforms around is Instagram. This might be because of its ability to appeal to an insanely wide demographic from young teens to parents or even grandparents. Since the platform’s inception, Instagram has managed to amass over 1 billion users which has made it a great place for businesses to market themselves. This is because it allows for them to reach an incredibly large audience with barely any cost to them considering Instagram is a free platform.
At first glance, it might seem like a relatively easy thing to do, and while using Instagram is particularly easy, mastering is quite difficult. If you want more followers, here are 4 ways you can do that.
Use hashtags
Hashtags are one of the most incredible tools to come out of any social media and are particularly useful in Instagram. Hashtags are essentially a way to include searchable keywords in your captions or content that will allow users to search and see every other post that has made use of it.
Hashtags are a fantastic way to reach a niche or target audience that is much larger than just your follower base, which you would ordinarily not have been able to reach without the help. Better yet, there are many services, such as the hashtag finder Task Ant, that will allow you to search for the best hashtags to use with each post. Your best bet is to go with the most popular hashtags you can find that relates to your content, but just be sure that it is related to your content and that you are not just spamming popular hashtags. This will drive potential followers away or you could just be targeting the completely wrong audience.
Find your niche
The very first thing you need to do before trying anything else, is to discover what your niche is. So many people on Instagram just post whatever they think looks good but most of the time this never works when trying to grow your account. You really have to think about what you are posting and how your audience will react to it.
This means that before you post anything, you must find your niche. Once you know what your niche is it will allow for you to directly target a specific audience with content they will always enjoy. Instagram has so many different niches that you can fall part of such as makeup, sports, comedy, art, and so much more, but refining your niche and choosing something specific will do the world for your account and follower count.
Post great content
Continuing from the previous point, once you have found your niche, you will be able to produce content that will be enjoyed by everyone within that niche because it will be targeted towards them.
Beyond juts posting content for a specific niche though, you also need to remember that Instagram is a social media platform and people want to be entertained. This means that you can’t just be posting about your brand or business but you need to keep your audience intrigued by posting things they might find interesting. People dont like it when you advertise directly to them on a platform that is meant to be laid back and for entertainment, so try not to hard sell your products and rather try to engage with the users and post content that they can also engage with.
Engage strategically
While it may seem easy enough to just post your content and leave it enough, if you are trying to grow your follower base, the only way this will really happen is if you actively try and put in the time and effort. This means meaningful and strategic engagement with your followers and other users, and allows you to get more Instagram followers quickly. Engagement can be in the form of following users, liking comments on your posts, sharing other people’s posts, and even responding to your direct messages. Engagement is so important because people love feeling seen and appreciated and this is just the way to do this and encourage them to follow you.
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