Television’s greatest reality quiz show Kaun Banega Crorepati (KBC) has kicked off on Sony Television from August 28 with its season 9 and everyone is loving its new avatar. This is the ninth edition of Kaun Banega Crorepati (KBC) as well as for its host, actor- Amitabh Bachchan who had made his debut on television with this show some 17 years back.
This year the show has become bigger and grander with some changes in the show format, rules as well as the prize money. The show makers as well as the broadcaster Sony Pictures Networks India Pvt. Ltd. are anticipating Kaun Banega Crorepati (KBC) to be a money spinner and may earn over Rs 400 crore for the Sony channel via advertising revenue.
Kaun Banega Crorepati (KBC) may bring whopping revenue
KBC is an adaptation of the British show ‘Who Wants To Be A Millionaire?’ is expected to make a huge amount of money as the show has collaborated with several brands and media houses. The Indian mobile giant Reliance Jio Infocomm Ltd, Chinese smartphone manufacturer, Vivo Communication Technology Co. Ltd and Ching’s brand of India’s Capital Foods Pvt. Ltd, are some of the prime sponsors of Kaun Banega Crorepati Season 9.
With the highest bid, Reliance Jio has sealed the deal of Rs100 crore along with Rs 50 crore each by Vivo and Chings, Kaun Banega Crorepati season 9 as the sponsor. This year’s sponsorships are way higher than that what KBC’s previous years had. Apart from these big sponsors, KBC 9 has also managed to rope in a few more associate sponsors for the show that includes Axis Bank, Big Bazaar, Raymond, quick Heal, Datsun and Aakash Institute with Rs10-15 crore each.
Alterations in the show Kaun Banega Crorepati Season 9
The television’s reality game show, KBC has by now spent about Rs200 crore approximately to produce the show which includes the 60% remuneration of the host Amitabh Bachchan. The expenditure of the show Kaun Banega Crorepati season 9 also comprises of network outreach on digital platforms and for the promotion of the show.
The show makers have made changes in the game by amending the lifeline options, the number of questions and also the prize money. Apart from the game played on television, the KBC quiz will also be played via mobile phone wit h one lucky contestant along with the episodes that will be aired on the same day and same time. There will be no movie promotions or integrations unlike previous seasons and the JioChat application will allow viewers at home to play along with the show.
However, the channel, as well as the show makers, have decided to keep away from any movie promotion on the game show this time. Though celebrities will be invited to play and appear on the Kaun Banega Crorepati season 9 but only for the noble cause or with an intent to raise funds for charity.
Source: livemint.com
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