The Chinese smartphone brand, Oppo has got a thumbs up to open its own retail stores across India. On the request of the Oppo Mobiles India Pvt Ltd, the Foreign Investment Promotion Board has approved the smartphone brand Oppo to start its single-brand retail stores in India. Oppo has taken over the Indian mobile phone market lately will now expand its reach across the country in lengths and breadths.
Oppo smartphones to open its own retail stores in India
Oppo smartphones will now be able to sell the devices directly to consumers rather than being sold at any other electronic devices shop. Till date, Oppo mobile phones was existing via a wholesale business in India.
Any foreign brand needs a thumbs up from the Indian authorities to open up their own retail store in India based on some parameters, which includes the sale of the product in proportion to the demands of the market and others. Oppo has received a great response in the last one year and has taken over the smartphone market in India. Its unique image quality and the most important feature of being the selfie phone makes it stand out in the crowd. Now it will be easier for the customers to buy their Oppo smartphones from its exclusive outlets in their respective cities that will cater to all their needs and queries.
Oppo smartphones strives to take over the Indian mobile phone market
By making this move of opening retail outlets across India, Oppo smartphones has come close to the fact that it has created world’s third-largest smartphones market. Not only this, Oppo has left the global giants, Apple Inc behind who has been trying to get its foothold with its smartphones. The permission of opening the exclusive retail outlets of Oppo across India was started threading in after the request notice Oppo Mobiles India Pvt Ltd was published on the official website of the Foreign Investment Promotion Board.
Other than Oppo smartphones, the Indian government has also given a nod to the luxury goods retailer Louis Vuitton to start its own retail stores across India. The foreign brands in India can one directly sell their products as well as their services via the single-brand retail route but on the condition of sourcing 30 percent of the products from the local unit.
Source: reuters.com
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