In a bid to beat the competitors in the communication service industry, Paytm is now planning to come up with its messaging service just like Whatsapp and Facebook Messenger. As published in The Wallstreet Journal, the Paytm’s messaging service is likely to be launched by the end of August and company is speculated to have the service app ready to release.
Paytm to start messaging service app soon
As per the sources, Paytm’s messaging service will work on the similar lines of Whatsapp and Facebook Messenger where the users can send text messages, audios and videos. This will be Paytm’s another integrated move towards diversification in its business model and is estimated to be successful. The Alibaba and the SoftBank backed Paytm had initially started as the e wallet service providers and lately diversified into e- commerce including from ordering food to booking hotel rooms and air tickets. This new plan of starting the messaging service by Paytm will help the brand to engage more and more people across India via the service embedded app.
Paytm users and its competitors
Currently, Paytm has over 225 million users. The number of Paytm users have increased in the recent past when Government of India banned the old valued currency notes and pressed on using digital transactions across India. After the homegrown messaging service company Hike rolled out its e- payment gateway earlier this year, the speculations are there that Whatsapp is also likely to diversify its services into digital payment source in India. However, Flipkart had also made an attempt to jump in the field of message service, Ping but it failed terribly and was shut down within ten months after its launch.
Well, this Paytm messaging service app is brand’s initiative to create a platform for the users to have seamless communication. Paytm aims to be a one-stop destination for digital payments, investment in gold, booking services, e commerce, payment bank and online communication. Let’s see how will this messaging service app by Paytm seek the response from the Indian users and where lies its fate. Will the Indian users stick to Whatsapp and Facebook Messenger? Well, the answer to all these questions will only get answered on the launch of the Paytm Messaging app.