5 Instagram Marketing Tactics You Should Be Aware Of

Nowadays, Instagram is a social media platform that is rising in popularity among people all over the world. Since its launch, it has been grabbing more attention from the people and has changed a lot in people’s purchasing behavior. The user base is growing a lot, which strikes the businesses to incorporate in their marketing strategy. WP Dev Shed reports that Instagram is the visualizing platform that gives an incredible opportunity for businesses to captivate customers and make connections with them. If you are a marketer and sound your businesses, you have to be aware of the strategies that best work for your brand. Moreover, if you need to expand your audience, try using the smm panel instagram, which will help you increase visibility and achieve optimal results. Let’s kickstart this article to stay on top of trends and make your marketing efforts more successful.

1) Instagram Become Pay To Play Viral Social Media Platform

Now, Instagram sounds well for your brand marketing efforts. So to access its features and promote effectively, switch over to Instagram Business Accounts. With time, Instagram steadily and rapidly grew and reached more than 2 billion active user base in a short period. In fact, it matters for businesses to curate the right strategy that potentially increases brands’ organic reach. The more the user base, the competition is high. In addition, Instagram works on its algorithm, so share the content often at the scheduled time and take control of your marketing campaign. 

Instagram is playing with its algorithm. So, if you are a brand, make changes in your content by:

  • Experiment with a ‘new posts’ button to allow users to see the new posts in their timeline when their page refreshes. 
  • When updated, make sure that the new pots appear first in your feeds. 

Whereas, know that 8 out of 10 users on Instagram follow at least one business. 

So to thrive your business, make sure to utilize the intriguing Instagram features and increase your organic reach. If you want to reach your goal effortlessly, leverage Famouspanel, support your marketing campaign and make your business perform at its best. At the same time, run Instagram ads that make you stay ahead of the competitive crowd market and explore your content to the potential audience.

2) Take Advantage Of Potential Hashtags

Do you want to make your posts more visible to the potential audience? If so, you can utilize possible hashtags. When the customers search by using reliable hashtags, it enhances the discoverability of your brand, and quickly users will find your brand. However, to get higher engagement for your posts, you have to choose the right hashtags. But, the query is, how do you select your hashtags? Let’s read this to select the potential hashtags. 

In this digital landscape, there are various free tools available on the market that help you decide the right hashtags for your brand. Picking the right trending hashtags relevant to your brand will enhance your brand’s discoverability. Do proper research and utilize 8 to 9 hashtags to increase your engagement and outperform in the competitive market.

3) Utilize Instagram Shopping Features 

Are you running an e-commerce store? Then, it is essential to use Instagram Shopping features. Right now, shopping posts improve the brand’s discoverability on the app and provide the brand’s information as possible. The post with a white shopping bag icon is referred to as shoppable posts. Users can click the ‘Tap to View Products’ to access the product information and pricing to buy the product. Shoppable posts offer many advantages for businesses to take action on the product. More brands are taking advantage of FamousPanel to increase visibility and change marketing tactics. In contrast, it quickly makes the potential customers take action to purchase your products. Therefore, ultimately ensure great success for your brand and stay competitive.

4) Go Live Often

Going live is an amazing opportunity on Instagram to connect and build meaningful relationships with prospective buyers. Resolving your customer’s queries on the go and providing solutions will impact the viewer’s mind. But is it challenging to go live on Instagram? No, it is easy on Instagram to tap the camera icon on the top left of your screen. It opens the camera, and then you click on ‘Live’ by following the ‘Start Live Video.’ Ensure to turn on your notifications settings so that only your followers will get notified when you go live. While going live, you can explore taking advantage of the live content types, like:

  • Behind the scenes
  • How to demonstration
  • Event updates
  • Exclusive product launches 
  • Contests
  • Collaborating with influencers
  • Product demonstrations
  • Exclusive content

If you want to best perform your live, select the best time to go live that increases engagement. Moreover, you have the option to save your live stream to your camera, repurpose it and perform well in the competitive market.

5) Utilize Instagram Stories & Reels For Real-Time Engagement

Don’t forget Instagram Stories and Reels, where both features create a lasting impression. Focus on creating crazy interactive stories and reels to increase your engagement rate. Therefore, you can experience a quick surge in the interaction rate and skyrocket your brand’s sales.  

Instagram stories are the most notable feature on Instagram that when you open the app, it appears at the top of the screen. As it disappears within 24 hours, it influences users to take quick action on it. Moreover, Instagram Reels allows users to express their creativity and ultimately entertain the users. Whereas utilizing both features is beneficial to establish your strong brand’s presence on the platform, you can effortlessly expand your brand reach and business. 

Wrapping It Up

Instagram never fades any time soon, so have a strong belief in Instagram that it tremendously grows your customer base. Make sure to opt for the changing trends on another side, and you will stand behind your competitors. Every time Instagram rolls out the latest features, adapt to the change and effectively connect with your audience soon. 


Harpreet Kaur

Harpreet Dandiwal is a medical professional who works at a reputed hospital in Chandigarh. The passion for writing and love for Chandigarh makes Harpreet a contributing author on ChandigarhMetro.com.
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