Maruti Suzuki Alto was the India’s most selling car for as long as one can remember but that changed two months ago in the month of August and September when the Dzire, Maruti’s entry-level sedan managed to outdo the Suzuki Alto. Well, the celebrations did not last long as the October numbers are in and Alto has dethroned the Dzire once again. The most affordable car in the Maruti Suzuki’ portfolio sold 19,447 as compared to Maruti Suzuki Dzire’s 17,749 in October.
But The Dzire Is Still Not Far Behind Than The Maruti Suzuki Dzire
Ask any industry expert and he’ll blindly tell you why the Maruti Suzuki Alto is the perfect car for a market like India. The small, affordable but very reliable Alto seems the perfect buy for the first time car buyer. However, statistics reveal a lot of Dzire owners are also first-time car buyers and this may have to do something with the ‘premiumisation’ of the auto market.
The Maruti Suzuki Alto might be the perfect value for money but the Dzire has improved dimensions and can sit five adults with comfort. The updated Dzire has a longer than ever list of features which make it the perfect family car by Suzuki than the Maruti Alto. Maruti Suzuki Dzire has been the absolute favourite of people especially in the semi urban areas and the updated model has added to the appeal. The facelifted Suzuki Dzire comes with better safety features and adequate tricks up its sleeve to keep you entertained on long journeys than the Maruti Suzuki Alto.
Does It Make A Difference To Maruti Suzuki At All?
Well yes and no. No, because both the Alto and the Dzire come from the Maruti Suzuki portfolio and eventually ring the cash register for the same owner.
However, if the Dzire which starts at double the price of a Maruti Suzuki Alto can sell virtually the same number of units as the most affordable car in the country, it points towards the changing trend in the Indian car market which has learnt to give importance to better safety and comfort as well.
Source: Economic Times